The iPhone turned out to be the most walled garden smartphone as well (even compared to older designs that relied on Java ME), and it didn't exactly hurt them.

The iPhone turned out to be the most walled garden smartphone as well (even compared to older designs that relied on Java ME), and it didn't exactly hurt them. The more relevant question is, can Facebook in 2022 excite people as much as Apple did when riding on the height of the iPod/iTunes craze in 2007?