What about taking the Code Igniter approach of "in your face." Their banner reads: CodeIgniter is an Open Source Web Application Framework that helps you write

What about taking the Code Igniter approach of "in your face." Their banner reads: CodeIgniter is an Open Source Web Application Framework that helps you write kick-ass PHP programs." How about something like that? Aggressive, confident, in your face, and it's not too silly. Just direct and to the point. "jQuery is an Open Source JavaScript Library that helps you write kick-ass web applications." Then again, if anyone revives the term "___ rock star" it would probably be the jQuery team. They have done some uber amazing work on this library.