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You should drop the bit about the expiration. It requires someone to do a timezone calculation to even figure out what it means, and you probably want them to
by jcampbell1 15y ago
You should drop the bit about the expiration. It requires someone to do a timezone calculation to even figure out what it means, and you probably want them to click the link even if it has expired, then you can give a proper support message with what they need to do.
- michaelbuckbee 15y agoAgreed on the formatting, but I bet that having that expiration date on there increases the CTR.