I must admit to a mixed feeling about it. On one side, a lot of large companies already are using Wikipedia data at large scale, already in a disorganized manne

I must admit to a mixed feeling about it. On one side, a lot of large companies already are using Wikipedia data at large scale, already in a disorganized manner and not giving back anything (well, sometimes giving back donations but not in any relation to their use). Creating a venue for proper large-scale use that has a channel to give back money looks good. On the other hand, a lot of Wikipedia is created by many, many hours of work of many, many volunteers, who aren't (usually) paid a dime for it. Capitalizing on that, and having clients that pay $big_money for the result, creates misaligned incentives, and however noble and pure the motives of everybody are now, incentives always matter and always create pressure. What if some company says "we'll pay millions of dollars, but you're got to remove some of the worst examples of content we don't like - it's not really much, compared to the whole mass of information, nobody would even notice it!" Right now I don't think the community and Wikimedia would agree, but what would happen when they're used to the cash inflow that this program creates and grown to depend on it?