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Apple's been heavily marketing towards college students for 20 years. What's different about it in 2011?
by jbellis 15y ago
Apple's been heavily marketing towards college students for 20 years. What's different about it in 2011?
- doctoboggan 15y agoI though the back to school promotion was relatively new.
- philwelch 15y agoBack in the 80's Apple had legendary promotions for students. Student discounts of up to 40% weren't unheard of.
- yardie 15y agoBut now that students are taking on more loans so they can afford it. Now, Apple doesn't have to entice you with a 40% discount. They know you'll buy it anyway so 10% off is more than enough for them.
- jseliger 15y agoSuccess, I suspect. OSes have grown much closer to each other over the last five to eight years; websites (or "the cloud" or whatever term you wish to refer to server-browser-driven software) are much more important; the relative cost gap between Macs and Windows machines is much smaller; Apple laptops appear to be vastly better made than any mainstream Windows laptops save Thinkpads. Take these together, and you'll see a lot of Aluminum MacBooks on campus. Geeks like them because of the Terminal, GNU toolchain, and the fact that other geeks have spent lots of time optimizing the general OS X programming environment; everyone else likes them because they're more aesthetically attractive than Windows laptops.
- cageface 15y agoI agree that the obstacles to entry are much lower for Apple now. But there is still a significant price premium for Apple laptops. Maybe it's not consequential for people that can afford to pay tuition in a Western university but for the rest of the world that premium is still decisive.
- MaysonL 15y agoKids growing up with iPods (especially the touch).
- beedogs 15y ago20 years ago the OS was unreliable garbage and Windows had protected memory, thus making it slightly more reliable and slightly less garbage? /programmed throughout university on OS 7 and 8. Barf.