1. Take the top n=10% of net worths 2. Shave off the most extreme outliers at the top 3. Give this group a catchy name and attribute values to them 4. Make e

1. Take the top n=10% of net worths 2. Shave off the most extreme outliers at the top 3. Give this group a catchy name and attribute values to them 4. Make enough money off of pop-sociology to be included in this group 5. Repeat with n=n/2