If Ive had stayed for one more year they probably would have been selling 1mm thick rectangles of anodized aluminium. There's probably an Onion report for that.

If Ive had stayed for one more year they probably would have been selling 1mm thick rectangles of anodized aluminium. There's probably an Onion report for that. It's ironic the extremes Apple design has ended up at, because there was a point in time (when both Ive and Jobs were working together) when Dieter Rams claimed Apple was the only company that really followed his ethos, minimalism with a critical qualification of honesty, where form follows function... but for the last decade it's been more like the aesthetic of minimalism at all cost... it's funny because that sounds quite a lot like skeuomorphism, it's pretentious.