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Well false claims of reach should be useless ideally, let me walk you through an example with a banner ad. If I claim your ad on my website reaches 10,000 peop
by Gtex555 5y ago
Well false claims of reach should be useless ideally, let me walk you through an example with a banner ad.
If I claim your ad on my website reaches 10,000 people but only 1000 click it then my 10,000 reach only has a clickthrough rate of 10 percent, so even I lie to someone else and say it has a reach of 100,000 but the same 1000 click then it will only have a 1 percent clickthrough rate. So the ultimate metric can not be fooled , maybe for a few months sure but I`ll be found out , in a perfect/rational world lol.
- cratermoon 5y agoThere are dozens of metrics[1], and few of them are tied to clickthrough. In the adtech business uses clickthrough rates for online advertising aren't considered a useful metric any more. Make what you will of that. 1 https://instapage.com/blog/key-advertising-metrics https://instapage.com/blog/key-advertising-metrics
- Gtex555 5y agodamn, seems like the only way to verify the reach. CPC (cost per click) is still a think in ad though so that's good.
- cratermoon 5y agoSocial media and adtech have a vested interest in keeping advertisers thinking they are getting value, and ignoring the execrable click-through rates. There was a time when it was genuinely believed that all this technology would let advertisers know that spending $X in ads would get Y sales for $Z revenue, and therefore know exactly what it costs to get a potential customer to buy something. This is probably a pipe dream.
- Gtex555 5y agoWhy do the companies paying for said ads fall for it if its so blatantly obvious, personally I think its either they have a way of checking the value of the ads (clickthrough rates/ conversions) or they are just stopping their competition from monopolizing the ad space.