Advertising is like pay to play, while ads don't work all that well for the most part if everyone stopped paying for them save for one person, they'd be the onl

Advertising is like pay to play, while ads don't work all that well for the most part if everyone stopped paying for them save for one person, they'd be the only thing we`d ever see. So basically people pay for ads to stop anyone else from having a monopoly , that's why you see YouTube had those ExpressVPN and SquareSpace ads en masse, you inject a lot of money for one year on a single platform and have a mini monopoly(only way for ads to work). What bearing does this have on the attention economy ? Well its like anything with perfect competition , gotta keep playing despite diminishing returns otherwise someone will have a monopoly on the market if you stop. Hence why Lord Theil said competition is for losers!