IMO, the best mental model is that this gives a more formal way for Google or Apple to donate to Wikipedia. Wikipedia's mission of free knowledge is unchanged,

IMO, the best mental model is that this gives a more formal way for Google or Apple to donate to Wikipedia. Wikipedia's mission of free knowledge is unchanged, but hopefully tech companies can provide financial support in a structured, reliable fashion. Ideally, it's even positive sum (i.e. the Wikipedia-dependent services can perform better, so that the efforts of Wikipedia volunteers impact more people).