By your phrasing on industrial food production it sounds like you believe there is an inherent requirement for industrial processes to use cheap ingredients and

By your phrasing on industrial food production it sounds like you believe there is an inherent requirement for industrial processes to use cheap ingredients and simultaneously market those ingredients as something else. That clearly isn't the case, it's a business decision to maximize profit, not something fundamental to industrial food production. And yes by analogy if I buy 'ground beef' I know it will be 100% ground beef because we have laws ensuring that is the case. However if I buy Shepards Pie & the packaging in large, bold text informs me that it is made with beef, I have to spend 60 seconds checking the packaging for small print that tells me the beef is actually 98% soy and 2% beef then I feel that's misleading. As a consumer I don't know why one is protected while the other isn't, but I've learned through buying really bad products that I need to spend 60 seconds checking the packaging because some companies are fine hiding the truth. So really the suit is about truth in advertising and exposing that we have a very low bar to be honest in consumer products.