I'm talking about the amount of icing and filing rather than the taste of it. As a kid I remember there being much more icing coverage (less empty crust on the

I'm talking about the amount of icing and filing rather than the taste of it. As a kid I remember there being much more icing coverage (less empty crust on the edges) and I remember being able to squeeze out a lot more filling than I can today. Older pop-tarts had mostly rectangular icing but now one edge has a semi-circle shape. Coincidentally, this is the side they show cut off on the front of the box to show the filling.