A college roommate said that his family received a box of Pop Tarts as part of a marketing test before they went on the market. After the first breakfast, they

A college roommate said that his family received a box of Pop Tarts as part of a marketing test before they went on the market. After the first breakfast, they never ate more. That would have been about the time they came out, maybe 1965. I did eat them, but at an age that I'd eat pretty much anything.