It's incredible how Notch (the Minecraft creator) turned this lawsuit into a huge PR campaign. The smartest thing Bethesda could do is accept his invitation. M

It's incredible how Notch (the Minecraft creator) turned this lawsuit into a huge PR campaign. The smartest thing Bethesda could do is accept his invitation. Make it big. Live broadcasting etc. There's so much to win for both companies, regardless of the actual outcome of the match.