Most things are a 'fraction of a percent of what's going on', technology or not. We have a finite attention span, so this shouldn't be surprising. So, I have

Most things are a 'fraction of a percent of what's going on', technology or not. We have a finite attention span, so this shouldn't be surprising. So, I have trouble following how this would relate to the impact that the web (or anything else) has on people. I'd be interested to hear examples of why the web has 'minimal real life impact for pretty much everybody'.