I'm trying to say the market would judge Ford, primarily, by its quarterly environmental impact instead of its quarterly finances. Stock goes up when they've s

I'm trying to say the market would judge Ford, primarily, by its quarterly environmental impact instead of its quarterly finances. Stock goes up when they've sequestered carbon, stock goes down when they're burning carbon. And the preface was attempting to say that judging a company by it's quarterly finances is already arbitrary, and flawed, and a relatively new concept. I can't find the link but I think it was suggested and socially adopted only in the last 40 years as the True Metric to evaluate companies.