I think you are missing the big picture in the details. For the long-term growth is constrained by the sum of all campaign budgets, and those budgets are set b

I think you are missing the big picture in the details. For the long-term growth is constrained by the sum of all campaign budgets, and those budgets are set by advertisers themselves. What the company needs to do is to keep advertisers happy enough to have them increase the budgets, and also prevent the software engineers from breaking the system with bugs enough that the advertisers would walk away.