> not towards the enormous mountain of power required to power non crypto servers as part of normal professional software business The incentives are very diff

> not towards the enormous mountain of power required to power non crypto servers as part of normal professional software business The incentives are very different, I don't think you can compare them like that. Miners and companies like Google both make more money the less power they use. However, in the case of Google power consumption is a side effect of their business. To put it another way: if you overnight doubled Google's datacenter capacity you would not double their revenues. But if you doubled a bitcoin miner's capacity there would be an immediate change in the amount of revenue being made. This means that for miners there's a very clear incentive to use whatever resources you can at your disposal, because the more power and hardware you have the more profit you can make.