> I'm not sure anyone saw this coming, that Google+ would essentially turn into a Blogging platform, it almost seems like Tumblr's biggest competitor now instea

> I'm not sure anyone saw this coming, that Google+ would essentially turn into a Blogging platform, it almost seems like Tumblr's biggest competitor now instead of Facebook. Well, it does easily allow for actual long-form entries. Twitter explicitly forbids this. Facebook allows this but the interface discourages it. So sign up for it and suddenly, hey, you have a blog. Honestly of all the things that have come before it, Google+ seems to me to be most comparable to LJ and its clones. Long-form entries, one-way friend graph, can direct posts to just a specific subset of people... all it's missing is threaded comments! :)