yes, consumers want to - well - consume. And not be bothered with anything other than that. So somebody else has to do housekeeping and hand-holding. That's wh

yes, consumers want to - well - consume. And not be bothered with anything other than that. So somebody else has to do housekeeping and hand-holding. That's where apple comes in again, or better, stays for convenience sake. And to not complicate their own day, Apple just does it the same for all.