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It is my impression that Groupon's list does in fact deteriorate over time because many (most?) businesses that work with them don't wish to continue the engage
by burgerbrain 15y ago
It is my impression that Groupon's list does in fact deteriorate over time because many (most?) businesses that work with them don't wish to continue the engagement after the initial period.
- sobriquet 15y agoI thought the list is the subscirbers to their daily emails... not the businesses they've signed up.
- gersh 15y agoPeople unsubscribe, spam filters kick in, or people just start ignoring the email.
- burgerbrain 15y agoAh, well in that case their list definitely deteriorates.
- pbreit 15y agoYes, it deteriorates over time but you are confusing subscribers with businesses. The sales effort to acquire business customers is included in SG&A, not marketing.