To put in context, France is pretty small, approximatively fitting a 1 000 x 1 000 km box. Delivering goods produced in France to French people isn't as comple

To put in context, France is pretty small, approximatively fitting a 1 000 x 1 000 km box. Delivering goods produced in France to French people isn't as complex as shipping stuff worldwide, and local players do under 2 days delivery for a while now, with ~3h delivery if you're willing to go to a nearby shop of the franchise. Also, local delivery services can suck, and your 1 day delivery just ends up being a trip to a random post office 1 week later as they close during your work hours. All in all, Amazon's advantage is on product variety and consistent customer experience. For best-seller books, that's a lot less of an edge.