> So who is actually seeing these ads? Hacker News isn't representative of mainstream society. ~27% of Internet users block ads.[1] > How can those numbers be

> So who is actually seeing these ads? Hacker News isn't representative of mainstream society. ~27% of Internet users block ads.[1] > How can those numbers be going up? People continue to shift various activities online. Against, HN isn't representative here -- most of us probably already do most things online. There's still a very large chunk of time watching broadcast television, reading printed (offline) media, etc. [1] https://www.statista.com/statistics/804008/ad-blocking-reach-usage-us/ https://www.statista.com/statistics/804008/ad-blocking-reach...