it's not free, you pay with your data, privacy and is not "free" of capitalistic censorship (shadowing actual result with value because entity X bought the spot

it's not free, you pay with your data, privacy and is not "free" of capitalistic censorship (shadowing actual result with value because entity X bought the spot to get included at the top of your 'free' search) wikipedia actually is free, and we do not empower it for the value it provides to our society