Right above in the same paragraph in that article: > After seeing the BMW, Boris decided to start some websites of his own. He already knew there was money to

Right above in the same paragraph in that article: > After seeing the BMW, Boris decided to start some websites of his own. He already knew there was money to be made off the internet; for a while, when he was 17, he’d been one of the many peons around the world laboring online for MicroWorkers.com, earning something like a tenth of a cent for liking a YouTube video or leaving a comment. I mean, this is the whole explanation for youtube as a platform, isn't it? You can't see who upvotes, so everyone can simply buy said upvotes. It also explains why google will play an endless string of youtube videos on my sleeping laptop despite me being asleep as well, and why Netflix auto-plays movies you scroll past. The whole of the major internet sites (except Amazon, simply because it's a store) seems to be mainly concerned with rigging menial stats.