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making them just another option among the others Not quite. Amazon will make more profit than it does by removing the shipping subsidy. Then, given their preex

making them just another option among the others Not quite. Amazon will make more profit than it does by removing the shipping subsidy. Then, given their preexisting market position and logistics/delivery network, it's still likely to be faster to get a book from Amazon if a local store doesn't have a copy. If you don't have to have the book right now and are already a regular Amazon shopper, Amazon still has a significant advantage. Amazon is never going to be just another purchase option. That requires them to only compete on price. They have plenty of other advantages, and a legal mandate to increase their profit margin on book sales might shift book buyer's shopping habits a tiny bit, but it's not stopping the trend, and I doubt it's slowing things much either.

ec109685 5y ago
Will then be mandating slow shopping next?
makeitdouble 5y ago
To put in context, France is pretty small, approximatively fitting a 1 000 x 1 000 km box. Delivering goods produced in France to French people isn't as complex as shipping stuff worldwide, and local players do under 2 days delivery for a while now, with ~3h delivery if you're willing to go to a nearby shop of the franchise. Also, local delivery services can suck, and your 1 day delivery just ends up being a trip to a random post office 1 week later as they close during your work hours. All in all, Amazon's advantage is on product variety and consistent customer experience. For best-seller books, that's a lot less of an edge.