I guess 2011 was the height of clickbaity title. If the title was "The saga of the radioactive container that landed ashore in Genoa" we'd be prepared for a lon

I guess 2011 was the height of clickbaity title. If the title was "The saga of the radioactive container that landed ashore in Genoa" we'd be prepared for a long story... Edit: I skimmed through the beginning, yeah it's the typical Wired style of "That morning the main character of this story started with a cup of coffee with beans from Kenya. He'd always been a coffee afficiniado since he met a coffee-loving chemistry teacher when he was in high school. This bit is not relevant to the article, but hey, it's world building..."