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> Once people install ad blockers, they don't typically remove them. And ad-blockers keep growing > don't fundamentally understand why people allow ads on thei

> Once people install ad blockers, they don't typically remove them. And ad-blockers keep growing > don't fundamentally understand why people allow ads on their devices when they can prevent it The market share of iOS also has increased a bit, and iOS does not allow ad blocking very easily. You have to configure some sorta DNS-based ad blocking, which is harder than the traditional desktop firefox/chrome adblockers to install. Usage of computers has also shifted towards phone/tablet apps, away from desktop browsers... And ad-blocking in apps is hard to impossible compared to on desktops. I'm not surprised people continue to see a lot of ads as we move from the web, where mature ad-blockers exist, to apps, where ad-blocking is harder and less mature. Even very technical people usually don't bother with pi-hole and see ads in free android apps. Oh, and also, there are occasionally cases of an ad-blocker removing itself somewhat, i.e. adblock plus used to be the go to recommendation for ad-blocking, but they started allowing google ads through in an update (https://adblockplus.org/en/acceptable-ads https://adblockplus.org/en/acceptable-ads)... so maybe someone installed adblock plus because that's what they remembered from 10 years ago (and adblock plus has better SEO than ublock origin too), and thus still gets google ads now.

lotsofpulp 5y ago
>The market share of iOS also has increased a bit, and iOS does not allow ad blocking very easily. You have to configure some sorta DNS-based ad blocking, which is harder than the traditional desktop firefox/chrome adblockers to install. Are you considering installing a content blocker not easy? Or not ad blocking? Firefox Focus is free and a few taps away from the app store. Seems easier to me than installing ublock origin on desktops. Which people can easily be misled into installing ublock, or adblocker, or any the other scammy ones that do not really block ads or do something else nefarious. It is harder for a non technical user to get fooled by an iOS content blocker.
- TheDong 5y ago
  > Are you considering installing a content blocker not easy? Or not ad blocking? If you google how to install an adblocker on iOS, you get garbage results which will mostly only work for safari, and will mostly not block google's ads ("acceptable ads"). If I google 'ios ad blocker' and install the apps in the order recommended, I think I'd have to go through ~10 garbage apps before I got to firefox focus. ... And I think for a lot of people, firefox focus isn't viable because they want their chrome bookmarks to sync etc. When I said "DNS-based ad blocking, which is harder than the traditional desktop firefox/chrome adblockers to install.", I was mostly thinking of installing pi-hole since that's the reliable way to block stuff on iOS, since otherwise the matrix of content blockers is a total mess. I'll stand by pi-hole being too much for most people.
- sillysaurusx 5y ago
  Well, youtube videos open in the youtube iOS app. It's hard to block ads in a native app. Is there a way?
  - comrade555 5y ago
    Uninstall YouTube app and have yt links open in brave. Works like a charm.
- ac29 5y ago
  Safari content blockers dont block in-app ads, though, do they? Similar issue on Android, you need a DNS based or VPN based solution to block ads in apps. Thats probably too technical for 99% of the market.

lotsofpulp 5y ago

>The market share of iOS also has increased a bit, and iOS does not allow ad blocking very easily. You have to configure some sorta DNS-based ad blocking, which is harder than the traditional desktop firefox/chrome adblockers to install. Are you considering installing a content blocker not easy? Or not ad blocking? Firefox Focus is free and a few taps away from the app store. Seems easier to me than installing ublock origin on desktops. Which people can easily be misled into installing ublock, or adblocker, or any the other scammy ones that do not really block ads or do something else nefarious. It is harder for a non technical user to get fooled by an iOS content blocker.

TheDong 5y ago
> Are you considering installing a content blocker not easy? Or not ad blocking? If you google how to install an adblocker on iOS, you get garbage results which will mostly only work for safari, and will mostly not block google's ads ("acceptable ads"). If I google 'ios ad blocker' and install the apps in the order recommended, I think I'd have to go through ~10 garbage apps before I got to firefox focus. ... And I think for a lot of people, firefox focus isn't viable because they want their chrome bookmarks to sync etc. When I said "DNS-based ad blocking, which is harder than the traditional desktop firefox/chrome adblockers to install.", I was mostly thinking of installing pi-hole since that's the reliable way to block stuff on iOS, since otherwise the matrix of content blockers is a total mess. I'll stand by pi-hole being too much for most people.
sillysaurusx 5y ago
Well, youtube videos open in the youtube iOS app. It's hard to block ads in a native app. Is there a way?
- comrade555 5y ago
  Uninstall YouTube app and have yt links open in brave. Works like a charm.
ac29 5y ago
Safari content blockers dont block in-app ads, though, do they? Similar issue on Android, you need a DNS based or VPN based solution to block ads in apps. Thats probably too technical for 99% of the market.