I’m talking about pest control services, not lawn (i.e. mowing) services. Depending on where you live, it’s legal to “treat” the entire lawn area preemptively,

I’m talking about pest control services, not lawn (i.e. mowing) services. Depending on where you live, it’s legal to “treat” the entire lawn area preemptively, not just the areas within a few feet of the house. Part of the sales pitch is also “if we treat all your neighbors, then all those bugs are going to come to your yard”. They really have no interest in just pest control; it’s a hard sell to sign up another customer.