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Umm, a pandemic is not good for business. Many of the ads are bought by real businesses. "Alphabet has been viewed as a key beneficiary of the **reopening trad
by deadmutex 5y ago
Umm, a pandemic is not good for business. Many of the ads are bought by real businesses.
"Alphabet has been viewed as a key beneficiary of the **reopening trade**, given it stands to gain from a pick-up in travel-related searches and advertising on Google Search." (** emphasis mine **)
Source: https://finance.yahoo.com/news/alphabet-google-reports-q3-2021-earnings-results-140920487.html https://finance.yahoo.com/news/alphabet-google-reports-q3-20...
- sangnoir 5y agoA lot of "real businesses" are online and saw a massive boom of people searching for, and buying products online. Additionally, a lot of marketing campaigns on TV/radio were stopped when the lock-downs started, and the budgets were shifted online. Same real businesses (think fast-fashion retailer), simply shifting more money to Google while they figured out if, and how to shoot new ads to replace those that depicted happy people at crowded parties.