It probably has little deterrent effect on those that are already using the product. If I enjoy nicotine or alcohol or are addicted to them, I'm likely willing

It probably has little deterrent effect on those that are already using the product. If I enjoy nicotine or alcohol or are addicted to them, I'm likely willing to pay more for it. I wonder if there are any studies about the deterrent effect for adopting smoking / drinking. If someone is considering taking up smoking and cigarettes cost $1 / pack vs $10 / pack, I would imagine that there would be people that would see the $10 / pack and think, "too expensive a habit, better not start."