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Nice post, but it makes no sense whatsoever. Accounting is all about adding up the figures of the past, not prospects for the future. In keeping with the anal
by yuvadam 15y ago
Nice post, but it makes no sense whatsoever.
Accounting is all about adding up the figures of the past, not prospects for the future.
In keeping with the analogy, who's to say that any of my cereal box customers will not leave me the next day? Are they tied in any way to me? Am I providing them with a service that is absolutely impossible to clone?
- payne92 15y agoI agree, this post doesn't make senese, because Groupon needs to market to acquire current business, in addition to "expansion" business. ASCOI excluded important current business marketing spend. I left a more detailed comment on this on the author's blog article page.
- roblev 15y agoNo, accounting is much more subtle than that. It is about trying to figure out the value of what you have now, and that is not always trivial. For example, how many people will demand returns for sales you've recently made? 0%? 15%? you don't know, but you can't "account" for the complete value of past transactions without this estimation of future actions.