Grocery is really behind on technology. In fact if you do direct to store delivery as a smaller farm/food manufacturer, most orders are placed via text message

Grocery is really behind on technology. In fact if you do direct to store delivery as a smaller farm/food manufacturer, most orders are placed via text message from the buyer to a sales person at the manufacturer. There is very slow movement around a standard digital coupon format, that does allow validation. The biggest challenge is all parties need to work together to make it happen. Both the investment to update point of sale registers and then trying to get every grocery chain/store signed up to said format on one end, and then consumers actually using these coupons on the other (which require smartphones and app downloads currently). (https://www.gs1us.org/upcs-barcodes-prefixes/additional-ways-to-identify-products/coupons https://www.gs1us.org/upcs-barcodes-prefixes/additional-ways...) The uptake into digital coupons is still extremely slow; In 2020, the load-to-card type coupons you may have experienced are only at 30% of the coupon market.