As someone who works for an eCommerce company and has a wife who shops online, absolutely. Whenever she tells me about how this company or that company has a ba

As someone who works for an eCommerce company and has a wife who shops online, absolutely. Whenever she tells me about how this company or that company has a bad shopping experience, I pass that along to our sales department. There are plenty of retail sites (certainly in clothing & fashion) that are running on platforms that are several years old, and would benefit from things like simplified checkout, ajax shopping carts, better integrated email marketing, abandoned cart campaigns, review follow-ups, etc.