> Tracking you online, while an invasion of privacy, is not the same as tracking you in real life. With the vast majority of our data tied to our IRL identity

> Tracking you online, while an invasion of privacy, is not the same as tracking you in real life. With the vast majority of our data tied to our IRL identity (thanks Facebook) with the express goal of causing us to do things IRL (consume product) with a very easy path to abuse (are you an activist, LE just needs to compel data from advertisers) - this seems like a very naive view in current year.