Not to split hairs, but I think it's interesting: If you drive somewhere to pick up, you pay cost of transportation, while if they deliver, they'd pay that cost

Not to split hairs, but I think it's interesting: If you drive somewhere to pick up, you pay cost of transportation, while if they deliver, they'd pay that cost. Therefore, the delivery service might raise prices making consumers believe that driving to get it yourself is a better deal. Kind of like the guys willing to drive 300 miles to save $500 on buying a car, I find people often underestimate the opportunity/transaction costs of purchases made in person.