Do board partners want this, though? Apple only has their own margin to worry about, but when Intel starts putting DIMMs on-chip, now the system integrator does

Do board partners want this, though? Apple only has their own margin to worry about, but when Intel starts putting DIMMs on-chip, now the system integrator doesn't know exactly how much Intel's markup is on their CPU versus their memory modules, so they end up surrendering more margin to Intel, even if it's small (eg. paying 5% more dollars per GB with Intel versus sourcing DIMMs yourself).