You have to turn on the charm, find out what the guys fears or objections are and remove/counter them. Emphasise the positives. DONT offer equity to someone wh

You have to turn on the charm, find out what the guys fears or objections are and remove/counter them. Emphasise the positives. DONT offer equity to someone who isn't brave enough to take the risks. I've told prospective hires (and current hires) that providing equity at this stage would cause them more problems than it solves, but then again I'm not looking to cash in my chips in the next 6 months.