Founders (your audience) may be extremely wary about their "social media" image, and reluctant to advertise other businesses in the same space. Plus the value o

Founders (your audience) may be extremely wary about their "social media" image, and reluctant to advertise other businesses in the same space. Plus the value of finding a good co-founder greatly exceeds $29. Not to mention that many are selfish pricks like me and dont follow the "average person"'s behaviour. The fact that you got this to the frontpage of HN is far better than a few tweets. On second thought, your $2 discount is very small too. Maybe if you discounted 50% it would work.