The dollars can keep going up through collusion with Google, to give just one example. Or by smothering existing uses with even more ads. Or by charging more fo

The dollars can keep going up through collusion with Google, to give just one example. Or by smothering existing uses with even more ads. Or by charging more for ads. Or all of the above at the same time. Dollars and users are not directly proportional. Particularly the low-RPU foreign users responsible for whatever non-creative part of this growth that exists, if any.