In my recollection it wasn‘t about saving 10 cents in the beginning, but about saving 1-2$ per message, since one of the first use cases it enabled was free int

In my recollection it wasn‘t about saving 10 cents in the beginning, but about saving 1-2$ per message, since one of the first use cases it enabled was free international texting. That was a HUGE benefit. All the first evangelists I knew were in long distance relationships ;)