These sort of "social media success" stories need to stop. As many here have pointed out, this was a marketing/PR stunt, because they know exactly who Peter Sh

These sort of "social media success" stories need to stop. As many here have pointed out, this was a marketing/PR stunt, because they know exactly who Peter Shankman is and what he would do in response. It's a no brainer from Morton's perspective to give him a free steak in this case. But is this a "social media success" story in customer service? No. They gave a famous person a freebie. For free positive PR. If you follow Peter in the slightest way, you know he has this happen to him all the time.