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I’m not sure if their pro-lines were an afterthought, rather they weren’t in a good position to strongly differentiate their pro devices. “Disruption” in the pr
by quitit 5y ago
I’m not sure if their pro-lines were an afterthought, rather they weren’t in a good position to strongly differentiate their pro devices.
“Disruption” in the pro space is going to be about performance, Apple did leverage their technologies for better performance and made some choice software acquisitions - but this involved pros switching tools and workflows to realise a moderate speed jump. A more powerful disruption is simply having much faster hardware, which at the time was unavailable - but clearly in development for quite some time.
I think moving forward we should expect the pro lines to have benchmarks that are not just impressive, but custom silicon that makes changing software/workflows a huge advantage. I will definitely be moving over my video workflows for example - the performance gains make the time savings worth it.
I also feel that Adobe has to really pull their finger out now, as software that has been built on Apple’s tech is seeing insane performance jumps.