They probably make more money with iPhones + the app store as when people would buy cameras + dumbphones. Also I'm not sure there is a big market for compact ca

They probably make more money with iPhones + the app store as when people would buy cameras + dumbphones. Also I'm not sure there is a big market for compact cameras. OTOH, Apple is so flush with cash, they could start a subsidiary in any product category with nonzero margin expectation and it would be a win. So there must be fear of canibalisation or of weekening their brand.