3 ms·

actually, you are: http://arstechnica.com/science/news/2011/08/users-treat-criticism-of-favorite-brands-as-threat-to-self-image.ars http://arstechnica.com/scien

• tariqk 15y ago
  Not quite. That study says that you associate attacks of the brands you identify strongly with with attacks to your own personal identity.