It’s positive for their market position in that it raises the barrier of entry for new competitors, but it’s bad for them in terms of retention and time spent o

It’s positive for their market position in that it raises the barrier of entry for new competitors, but it’s bad for them in terms of retention and time spent on site. Outrage keeps people hooked and engaged. Misinformation is big business. They’ll lose ad revenue as well, both if there are stricter controls on/around having children on these sites and the ad revenue for the misinformation campaigns. Not to mention that the crazy will move elsewhere. Maybe that’s fine, but those people both create and consumer a lot of content. We’ve seen this with YouTube. The reason the quickly recommend more intense, controversial, conspiratorial content is that people engage with more videos for longer.