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I wonder if the goal is to consume the market so it's more difficult for other rental car companies to get Teslas? Personal anecdote but I already am generally

by quartz 5y ago

I wonder if the goal is to consume the market so it's more difficult for other rental car companies to get Teslas? Personal anecdote but I already am generally willing to pay a slight premium for Hertz over other rental companies and would be willing to pay slightly more still if it meant renting a Tesla.

aerosmile 5y ago
The beauty of being the first in the market. All the manufacturers with the shiny new EVs will have a higher marketing cost because Tesla is able to get the free PR and the best co-promotional deals like this one.