You know who the best person I could show an ad to? The person who went to my website but didn’t click buy. Had him 99% there. Payback is great on these users.

You know who the best person I could show an ad to? The person who went to my website but didn’t click buy. Had him 99% there. Payback is great on these users. If a few really did buy already? Who cares, beats showing the ad to a room of 20,000 random people