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I don't think i understand how this was supposed to benefit Google? just making facebook bid like everyone else would surely have just raised the floor as every
by smegger001 5y ago
I don't think i understand how this was supposed to benefit Google? just making facebook bid like everyone else would surely have just raised the floor as everyone had to compete with them, where this way google makes less on the ads sold to facebook.
- alfalfasprout 5y agoThe point was to kill header bidding altogether forcing people onto google's exchange. Or some portion of the time, facebook's exchange. Basically Google and Facebook wanted to create a walled garden where you're more or less forced to bid on their ad exchanges. Since they control the ad exchange they can front-run everyone and bid using insider info. By eliminating all other competitors Google and FB can basically collude to split the pie.