That was the oddest part of the selected tweet used by OP. There are dozens of great points from same source outlining all of the incredibly hinkey and downrigh

That was the oddest part of the selected tweet used by OP. There are dozens of great points from same source outlining all of the incredibly hinkey and downright illegal collusion between Google and Facebook, but the inclusion of Apple has no references and Microsoft is almost a random aside in the looooong sequence of tweets about the ad market fixing by the two main companies in this scheme.